REP versus DIRECT

The Manufacturers’ Representatives model of business offers manufacturers an efficient and cost-effective way to sell their products. We are independent salespeople who work on commission; i.e., the manufacturer pays us a percentage of what we sell. Contrast this with direct selling in which the manufacturer must carry sales employees' full costs, labor, benefits and expenses regardless of sales level.

Our "value-added" benefit is our knowledge of our regional market and the buyers in this market. We call on them regularly and have built up credibility with them over time.

Below are interesting articles discussing the benefits of using Manufacturers’ Representatives:

Article from the Electronics Representatives Association: “Selling Through Manufacturers' Representatives (The Advantages of Multiple-Line Selling for Your Company)” http://www.era.org/aa_publications/selling.html

Article from MANA by Bryan C. Shirley, CPMR: http://findarticles.com/p/articles/mi_qa5331/is_/ai_n25140213

Article from John K. Haskell, also known as Dr. Revenue: http://findarticles.com/p/articles/mi_qa5331/is_/ai_n21367485

 


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Serving the Mid-Atlantic States since 1983