SALES TIMELINE

NJ/NY MANA Chapter

Typical Sales Timeline

Prospect qualification and sales thru Representative’s Pay Day

Ideally

Typically Event
2 Weeks 

1 Month Learn the line
2 Months

4 Months Identify potential customers and make initial contact 

1 Week

2 Weeks Send catalog and/or correspondence
1 Month 

3 Months Follow up call to verify interest and/or verify further opportunity.

1 Month

3 Months Visit to introduce and assess
1 Week

6 Months RFQ if no then call, call, call – go back 2 steps If yes proceed
1 Day

1 Week Forward to Principal for review, validation and processing

1 Week

1 Month Quote sent to Customer
1 Month

10 Months Confirm receipt of Quote – wait, wait wait for
feedback.  Solicit for Purchase Order, rebid if
necessary and go back 3 steps.  Get a PO & proceed

1 Day

1 Week Order Entry & acknowledgement
1 Week

4 Months Lead-time to produce and ship  
1 Day

1 Week Ship and Invoice
1 Month

3 Months Payment to Representative
8 Months

36 Months  
240 Days

1080 Days  

 

 


SERVICE IS OUR PRODUCT ... QUALITY IS OUR COMMITMENT

Serving the Mid-Atlantic States since 1983